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Toyo Tyres Australia has launched its fourth consecutive year of support for men's cancer charity Blue September by hosting an event at the tyre maker's Minto headquarters in Sydney.

Blue September raises awareness about the vital role of early detection in surviving cancers commonly affecting men.

Toyo Tyres Australia Managing Director Michael Rudd said the charity is especially relevant to the tyre business.

"The tyre industry is filled with Blue September's target: stubborn, busy blokes," Mr Rudd said.

"Early diagnosis increases the chances of survival - it saves lives. Blue September pushes us to go to the doctor and prioritise our health so we can be there for the people we love. It is a cause right at the heart of what Toyo does and the people we work with."

Toyo will raise funds with the support of its substantial Tyrepower, Tyreright and independent tyre dealer networks by selling Blue September wristbands throughout September.

Each wristband has a space for the wearer to write the name of a person who inspires them to raise awareness. To date, Toyo's involvement has raised over $130,000 for the charity, with 2015 set to contribute more than ever.

Blue September Director Mike Chapman thanked Toyo for its ongoing support.

"Australia has the highest rate of prostate cancer in the developed world; one in two Australian men will be diagnosed with cancer by the age of 85. So many deaths could be prevented by men making healthier lifestyle decisions, paying more attention to their health and seeking early medical advice," Mr Chapman said.

"Toyo's support has been invaluable in spreading the Blue September message."

The launch event brought Toyo's local team out for a day of fun, relaxation and education.

The day featured two-wheel joy rides in the Team Isuzu D-MAX stunt cars, Toyo's Attack The Dirt Arena remote control race track, an appearance by recently departed The Bachelor contestant Ebru Dallikavak and a health talk by Channel Nine newsreader and prostate cancer survivor Brett McLeod.

Toyo team members raised money for the charity and were tasked with promoting the invaluable role that early detection can play in cancer treatment.


For over 40 years, Toyo Tires has stood for innovation, quality, performance and excellent service in Australia. Today, Toyo Tires offers a complete selection of premium replacement tyres for nearly every make and model, manufacturing the highest-quality tyres for high-performance cars, family and luxury vehicles, SUVs and 4x4s, light trucks, and for trucks and buses.

Toyo Tyre & Rubber Australia media enquiries:

Josť Angeles
Manager, marketing & public relations
Phone: 02 8796 0215

Toyo Tires Managing Director Michael Rudd, Channel 9 newsreader Brett McLeod, The Bachelor contestant Ebru Dallikavak and Blue September Director Mike Chapman.
The Bachelor contestant Ebru Dallikavak two-wheeling with Team Isuzu D-MAX.