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LEXUS UNVEILS FLAGSHIP MELBOURNE DEALERSHIP

Lexus customers will discover a visionary new purchasing and ownership experience in the heart of Melbourne as the luxury lifestyle brand opens its latest flagship dealership.

The new Melbourne City Lexus embraces a new design philosophy that radiates modern style, welcoming warmth and premium quality, underscored by even further enhanced customer service and care.

The multi-level new complex is encased by luxuriously slick white and black tones across its broad exterior, with expansive glass that delivers roadside presence and enlivens the warm tones of an interior crafted with sleek wood and marble textures.

Each exquisite touchpoint is designed to reflect a moden approach to Lexus' Japanese hospitality, where highly trained staff embody the principles of Omotenashi - anticipating the needs and desires of guests.

This includes the option for guests to procure an overnight test drive of a Lexus. Staff will even bring the vehicle to a guest's home or work.

Owners are able to utilise Melbourne City Lexus service department through Lexus' iconic Encore Programme Benefits that includes a complimentary first service, vehicle pick-up and drop off for servicing, and the offer of a loan vehicle during servicing.

Melbourne City Lexus general manager Tom Nedel said the focus was to ensure the consistency of tailored, intimate service within large, beautiful premises.

"Genuine luxury goes beyond the transaction of a quality product within outstanding surroundings, and Melbourne City Lexus is committed to redefining a personalised customer experience throughout the complete ownership phase," Mr Nedel said.

"Minimalist and detailed high-end appointments, soft mood lighting and prominent natural light help further deliver a pressure-free showroom environment throughout the sales and service areas."

Lexus Australia chief executive Scott Thompson said the redesign and relocation of Melbourne City Lexus would ensure customers in Australia's second largest city continued to 'Experience Amazing'.

"Harmonising the iconic hospitality of Lexus dealership staff with impeccably stylish new premises is essential to ensure the expectations of loyal and new Melbourne customers are exceeded," Mr Thompson said.

"As a recognised benchmark in customer service and care, Lexus must continually reset purchasing and ownership standards while enhancing its position as a leading luxury lifestyle brand."

Relocated to the corner of Therry and Victoria Streets, Melbourne, the new Melbourne City Lexus complex incorporates a lower-floor service and vehicle collection area finished to the same impeccable standard as the new vehicle showroom above.

At street level, black Y-shaped beams deliver the richly design-focused impression of a 'floating' showroom above, while a frontage-facing glass dome ensures the radiating presence of a particular Lexus on display.

Customers are able to browse the 19-vehicle upstairs showroom and speak at leisure to staff at open-plan desks, creating a relaxed environment consistent with the airy ambience.

Reinforcing a commitment to enhance its reach to customers nationwide, Lexus Australia has opened two new dealerships in the past 18 months - Lexus of Central Coast (NSW) in September 2018 and Lexus of Berwick (VIC) in April 2019.

Lexus Australia will continue to roll out its new dealership design philosophy across Australia as part of a multi-million-dollar investment in its dealerships nationwide.

...ends/

For more information, please contact:

Tracey Schouten
Manager, Marketing Operations
Lexus Australia
E: tracey.schouten@lexus.com.au
M: +61 459 879 617



 
IMAGES

The new Melbourne City Lexus exterior is encased by luxuriously slick white and black tones, with expansive glass that delivers roadside presence.
The new Melbourne City Lexus exterior is encased by luxuriously slick white and black tones, with expansive glass that delivers roadside presence.
Inside, the new Melbourne City Lexus features warm tones crafted with sleek wood and marble.
The new Melbourne City Lexus incorporates a lower-floor service and vehicle collection area finished to the same impeccable standard as the new vehicle showroom above.
The new Melbourne City Lexus incorporates a lower-floor service and vehicle collection area finished to the same impeccable standard as the new vehicle showroom above.
Inside the new Melbourne City Lexus, a relaxed and pressure-free environment is consistent with tall ceilings and soft mood-lighting that afford an airy ambience.
Inside the new Melbourne City Lexus, a relaxed and pressure-free environment is consistent with the tall ceilings and soft mood-lighting that afford an airy ambience.
Inside the new Melbourne City Lexus, a relaxed and pressure-free environment is consistent with the tall ceilings and soft mood-lighting that afford an airy ambience.
Inside the new Melbourne City Lexus, a relaxed and pressure-free environment is consistent with the tall ceilings and soft mood-lighting that afford an airy ambience.
Select luxury lifestyle products are available to customers at the new Melbourne City Lexus.