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LEXUS AUSTRALIA ANNOUNCES THE MAKING OF AMAZING AND 2019 MELBOURNE CUP TOUR

Lexus Australia announces the 39 destinations that the Lexus Melbourne Cup Tour will travel to in 2019. In its second year as Principal Partner of the Victoria Racing Club (VRC) and naming rights sponsor of the Lexus Melbourne Cup, the brand will deliver amazing Cup Tour experiences and thoughtful storytelling on a national scale - building hype for the highly anticipated Lexus Design Pavilion.

Lexus Australia is proud to celebrate the Lexus Melbourne Cup Tour with the Making of Amazing - a journey by which elements of the Lexus Design Pavilion and collaborators are revealed through installations of grandeur by florists, chefs, artists and musicians. Showcased at different destinations of the Cup Tour, Lexus will deliver the brands renowned Japanese spirit of hospitality to guests and customers across the country.

"Lexus is thrilled to be entering its second year as naming rights sponsor of the Lexus Melbourne Cup, and 17th year of our relationship with the VRC. We see Australia's most prestigious sporting and social event, the Lexus Melbourne Cup and the Cup Tour, as an opportunity to show you the lengths we go to, to create experiences that inspire and surprise you, which precedes this year's Making of Amazing," said Lexus Australia chief executive Scott Thompson.

The first installation of the Making of Amazing was brought to life at today's Lexus Melbourne Cup Tour announcement through the powerful surround sounds of custom made Mark Levinson speakers in the Lexus range on display and live performance by DJ, Ben Downing, Drummer, Samuel Gazis and Horn Players, The Players Club, who will also perform at the 2019 Lexus Design Pavilion.

Launching the Lexus Melbourne Cup Tour was Lexus Ambassador, Megan Gale who entered the stage at Flemington Racecourse with the Lexus Melbourne Cup amongst the exhilarating live and surround sounds to bring the excitement and passion of the carnival to life.

"It's an honour to launch the Lexus Melbourne Cup Tour today at Flemington Racecourse. The Lexus Design Pavilion is truly remarkable, and being able to share that with Lexus customers and guests along the Cup Tour for this years Making of Amazing rightly celebrates Lexus as a luxury lifestyle brand. I cannot wait for the 2019 Lexus Melbourne Cup Carnival - the glamour, hospitality and entertainment," said Lexus Ambassador, Megan Gale.

Lexus Australia chief executive Scott Thompson was joined by Lexus Ambassadors Megan Gale, VRC Chairman Amanda Elliott, Victorian Parliamentary Secretary for Sport Lizzie Blandthorn, 2015 Melbourne Cup-winning jockey Michelle Payne and three-time Melbourne Cup-winning jockey Damien Oliver for the big reveal.

Lexus Australia invites you to join them for the Making of Amazing. We've been expecting you.

@LexusAustralia #ExperienceAmazing


2019 LEXUS MELBOURNE CUP TOUR DESTINATIONS:

- Victoria (10) - Melbourne, Ballarat, Tallarook, Koondrook, St Arnaud, Brim, Cobram, Euroa, Phillip Island, Bunyip
- New South Wales (6) - Sydney, Deniliquin, Wakool, Yeoval, Aberdeen/Scone, Grafton
- South Australia (3) - Adelaide, Ceduna, Streaky Bay
- Northern Territory (2) - Darwin, Alice Springs
- Western Australia (1) - Perth
- Queensland (9) - Brisbane, Blackall-Tambo, Gold Coast, Longreach, Townsville, Ayr,
- Bowen, Rockhampton, Georgetown
- Tasmania (1) - Hobart
- New Zealand (3) - Matamata, Wellington, Otago
- Japan (1) - Tokyo
- United Kingdom (1) - York
- China (1) - Shanghai
- Singapore (1) - Singapore

Total Number of Destinations: 39 (Australia - 32; International - 7)
Total Number of Countries: 6 (Australia, New Zealand, England, China, Japan, Singapore)

DATEDESTINATION
July 4-6Hobart, TAS
July 8-10Perth, WA
July 12Deniliquin, NSW
July 13Wakool, NSW
July 14Koondrook, VIC
July 17Darwin, NT
July 19-22Alice Springs, NT
July 25Bowen, QLD
July 26Ayr/Townsville, QLD
July 29Sydney, NSW
July 31Aberdeen/Scone, NSW
August 1Aberdeen/Scone, NSW
August 5-6Streaky Bay, SA
August 8-10Gold Coast, QLD
August 12Georgetown, QLD
August 14-15Rockhampton, QLD
August 21-24York, UK
August 26Singapore, SG
August 28Matamata, NZ
August 29Wellington, NZ
August 30Wellington/Otago, NZ
August 31Otago, NZ
September 3Brim, VIC
September 4St. Arnaud, VIC
September 6-8Grafton, NSW
September 9-10Longreach, QLD
September 11Blackall-Tambo, QLD
September 13-14Brisbane, QLD
September 17Sydney, NSW
September 20Shanghai, China
September 24Melbourne, VIC
September 25-26Adelaide, SA
September 28-30Tokyo, Japan
October 2Ballart, VIC
October 3Melbourne, VIC
October 5-6Ceduna, SA
October 8-9Melbourne, VIC
October 10Euroa, VIC
October 14Yeoval, NSW
October 17Bunyip, VIC
October 18Melbourne, VIC
October 21-22Melbourne, VIC
October 23Tallarook, VIC
October 24-25Melbourne, VIC
October 26Cobram, VIC
October 27Phillip Island, VIC
October 28-31Melbourne, VIC
November 1Melbourne, VIC
November 2AAMI Victoria Derby Day
November 3-4Melbourne, VIC
November 5Lexus Melbourne Cup Day


...ends/

For more information, please contact:

Tracey Schouten
Manager, Marketing Operations
Lexus Australia
E: tracey.schouten@lexus.com.au
M: +61 459 879 617



 
IMAGES

The first installation of the Making of Amazing was brought to life at this week's Lexus Melbourne Cup Tour announcement through the powerful surround sounds of custom made Mark Levinson speakers in the Lexus range on display.
The first installation of the Making of Amazing was brought to life at this week's Lexus Melbourne Cup Tour announcement through the powerful surround sounds of custom made Mark Levinson speakers in the Lexus range on display.
Lexus LS and LC flagships on display at the 2019 Lexus Melbourne Cup Tour announcement.
Lexus Ambassador Megan Gale with the Lexus RC F.
Neighbours' actor Tim Robard and Megan Gale at the 2019 Lexus Melbourne Cup Tour announcement.
Damien Oliver, Amanda Elliott, Lexus Ambassador Megan Gale, Michelle Payne and Lexus Australia chief executive Scott Thompson with the 2019 Lexus Melbourne Cup and the 1919 Melbourne Cup.
Damien Oliver, Lexus Ambassador Megan Gale and Michelle Payne with the 2019 Lexus Melbourne Cup and the 1919 Melbourne Cup.
The 2019 Lexus Melbourne Cup Tour announcement held at Flemington Racecourse.