27 May 2019
LEXUS AUSTRALIA "STEPS UP" SUV APPEAL
Lexus Australia has embarked on a customer-focused "step-up" campaign to capitalise on record sales for its SUV range.
The luxury lifestyle brand is building on the success of its most comprehensive SUV line-up ever following the arrival late last year of the highly acclaimed compact UX.
Lexus has sold more SUVs in the first four months of this year than at any comparable time in its history with 2,283 sales - an increase of 9.0 per cent over the previous record achieved in January-April last year.
Announced today, the "step-up" campaign aims to maintain the momentum by introducing $10,000 steps between the drive-away pricing of its best-selling compact UX, midsize NX and large RX petrol variants.
Until June 30, the UX 200 Luxury will be available from $49,888 drive-away, with buyers able to step up to the NX 300 Luxury from $59,888 drive-away and then to the RX 300 Luxury from $69,888 drive-away.
For sedan buyers, Lexus is complementing its SUV campaign by enabling customers to alternatively step into the IS 300 Luxury sports sedan from $57,888 drive-away.
Lexus Australia chief executive Scott Thompson said the SUV campaign ensured existing and new customers were welcomed into dealerships with the clearest visibility of its leading SUV range.
"Lexus has always insisted that craftsmanship and luxury are standard on all our vehicles, and this campaign underlines that philosophy," Mr Thompson said.
"We often see buyers come into our dealerships looking for a UX and emerging with an NX, or viewing the NX and stepping up to an RX," he said.
"This campaign contributes to the benchmark Lexus customer experience by introducing logical steps and inviting buyers to choose the right Lexus for their needs."
Lexus' vision is to be the leader in luxury experience, with every decision inspired by the Japanese art of hospitality known as Omotenashi - anticipating the needs of luxury customers before they have communicated it.
Lexus Australia has established four new dealerships over the past two years in some of Australia's fastest growing regions, as well as commencing a dealership renewal program, all with highly trained staff specialising in customer care.
For more information, please contact:
Manager, Marketing Operations
M: +61 459 879 617
The progressive UX 200 Luxury, NX 300 Luxury and RX 300 Luxury are complemented by the stylish IS 300 Luxury in the highly acclaimed Lexus range.
The Lexus UX 200 Luxury is available from $49,888 drive-away until June 30.
The Lexus NX 300 Luxury is available from $59,888 drive-away until June 30.
The Lexus RX 300 Luxury is available from $69,888 drive-away until June 30.
The IS 300 Luxury complements Lexus' SUV campaign and is available from $57,888 drive-away until June 30.